Planning: Branding the Artist

Describe your artist in three to four words:

Timeless, quirky, unique.

The quirky and unique nature of the artist is apparent through choice of costume and props (flowers dress, Dr. Martins, acoustic guitars), this is crucial mise-en-scene for the acoustic rock genre. The timeless brand of the artist come across in her choice of makeup and overall presence, as her makeup resembled that of 1930s style without looking outdated. The personality of the artist comes through in the narrative of the video which also demonstrates the quirky nature.