MTV was one of the main factors in launching the music video. However, previous to this, there were music films whereby a song was performed by actors or band members. An example of this is Elvis in 'Jail House Rock.' Michael Jackson's song 'Thriller' really kicked off the popularity of music videos in the 80s and more artists began to see the need for promotional videos for each single. Throughout time they have developed to become what we know today.
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